After four years, PAW has proven to be the digital leader in its sector. We have shared this great experience with the PAW team that had the vision of a brand presence in Social Media that would drive the brand in all markets and for its entire portfolio of brands. Without a doubt, one of the most exciting projects in which we have had the opportunity to participate.
Technology allows us to bring the theme park home to consumers through augmented reality experiences. A rich, stimulating, fun and new type of content that we develop in Zoopa, both at a creative, as well as graphic and programming level. Augmented reality has come to stay due to its availability on our mobiles, and the ease with which it goes viral guarantees an extraordinary ROI and engagement.