Dior París
Strategy
Creativity
Production
Social Media
Content and campaign for Dior Jewellery (International).
To bring the jewellery brand to a less elitist feminine audience, and to illustrate consumption opportunities to a greater audience without losing any premiumness.
Dior Paris enjoys an impeccable reputation as an iconic luxury brand in jewelry and fashion. The campaign aimed to show both the shopping opportunities and the brand as something closer to Spanish consumers. We travelled with the celebrity to Paris, where we visited the jewellery store to choose a piece for each of the most important women in his life. The editorial piece delighted Paco León’s millions of followers, and the unconditional fans of Dior.
The conversations with the designers that were filmed to convey the essence of the Brand, the still photography that uncovered the beauty of the pieces of jewellery, and the travel/reality pieces that would be published in different media, constituted a perfect media architecture for the editorials that we worked on with our generalist media partners, allowing us to close the campaign with a white gold and diamond brooch.
Paco León brought his sister, the actress María León and his mother Carmina (whose name is the title to one of the artist’s first films) into the spotlight. The importance of women and the fact that they were known to the public allowed us to create a branded content that breathed emotion and showed how a jewel can be the best way to convey different feelings.
Paco León brought his sister, the actress María León and his mother Carmina (whose name is the title to one of the artist’s first films) into the spotlight. The importance of women and the fact that they were known to the public allowed us to create a branded content that breathed emotion and showed how a jewel can be the best way to convey different feelings.