We tell stories that inspire, create impact, and connect brands with people.
We specialize in audiovisual production and branded content, creating strategic content for TV, film, documentaries, and digital platforms.
Our in-house production infrastructure allows us to develop formats and production services from start to finish.
We create content marketing campaigns, collaborating with top-tier international directors, writers, and creators, as well as influencers.
We enhance brands through storytelling and digital creativity.
We tell stories that inspire, create impact, and connect brands with people.
We specialize in audiovisual production and branded content, creating strategic content for TV, film, documentaries, and digital platforms.
Our in-house production infrastructure allows us to develop formats and production services from start to finish.
We create content marketing campaigns, collaborating with top-tier international directors, writers, and creators, as well as influencers.
We enhance brands through storytelling and digital creativity.
We are a leading audiovisual production and branded content agency in Barcelona. We believe in the power of content to connect brands with people, conveying values, purpose, and emotion.
We specialize in creating strategic brand content designed to attract audiences, generate impact, and increase awareness. Our combination of storytelling, creativity, and digital innovation allows us to transform ideas into memorable visual experiences.
From audiovisual production for TV, documentaries, and cinema to the creation of digital content, animation, and interactive formats, at Zoopa, we help nurture audiences and help brands stand out by connecting with their community through authentic stories.
If you’re looking for an audiovisual production and branded content agency in Barcelona, a production service for your formats, or a production company capable of innovating with successful formats, Zoopa has the talent, experience, and resources to make it happen.
Branded content is not conventional advertising. It’s a content strategy that generates value and strengthens the bond between the brand and its audience. At Zoopa, we create stories that entertain, inform, and inspire, conveying emotions and stories that build brands, making them part of the conversation.
• Narratives aligned with the brand identity, transmitting values and purpose.
• Creation of digital content for social media, streaming platforms, and interactive campaigns.
• Collaborations with influencers, celebrities, artists, and content creators to build and amplify the message organically.
• Multiplatform strategies to ensure content reaches the right audience.
Branded content is not just telling stories, it’s about building relationships with the audience.
We bring ideas to life through high-quality audiovisual productions.
Our audiovisual production team in Barcelona works on projects for TV, cinema, documentaries, and digital content, VR, animation, always with a focus on quality, creativity, and marketing strategy.
• TV and Streaming Formats – Original content for television and digital platforms. Competitions, talent shows, factual, edutainment.
• Documentaries – Real stories that create impact and transmit values.
• Cinema and Advertising – Production of spots, short films, and cinematic content.
• Interactive Digital Video – Immersive experiences that enhance audience connection.
• Animation and Motion Graphics – Innovative visual solutions that reinforce brand identity.
• Immersive Formats (XR)
• Vertical Fiction Formats (Vertical Drama)
• Fiction
At Zoopa, we create strategic audiovisual content that enhances audiences, entertains, educates, and makes a decisive contribution to the branding and digital communication of brands.
Every brand has its own story. We follow a methodology that ensures efficiency, creativity, and measurable results.
Our experience in audiovisual production and branded content has allowed us to work with brands and professionals who seek to create impactful content. Here are some of their experiences:
Carlos Méndez | Marketing Director
“The Zoopa team perfectly understood our vision and turned it into an audiovisual campaign that exceeded our expectations. The production quality and strategy behind each piece made the difference.”
Andrea López | Communications Manager
“We wanted to tell our brand’s story in an authentic and emotional way. Zoopa captured our message in a documentary that not only generated engagement but also positioned us as leaders in our sector.”
David Torres | Head of Content
“Working with Zoopa was key in developing innovative brand content. Their team combines creativity, storytelling, and digital strategy to produce pieces that truly connect with the audience.”
Elena Ramírez | Brand Manager
“We needed an agency that not only produced content but also provided a strategic vision. Zoopa helped us create original formats that increased the visibility and credibility of our brand.”
We tell stories that create impact and position brands. Discover how we can transform your content strategy.
Request a consultation with no commitment.
What is branded content and how does it differ from traditional advertising?
Branded content is a content marketing strategy that creates authentic stories to entertain, inform, or evoke emotions, rather than selling directly. It generates real engagement and loyalty.
Why is it important to include branded content in a marketing strategy?
Because people remember stories, not ads. Branded content positions the brand organically and emotionally, without interruptions.
How do we measure the success of branded content?
We analyze metrics such as:
• Views
• Engagement
• Conversion
• Audience retention
This allows us to ensure that each piece of content has the expected impact.
How does branded content work with influencers?
We work with strategic content creators who amplify the brand’s message, achieving a wider and more authentic reach.
What types of audiovisual content does Zoopa produce?
From TV and documentaries to digital content, animation, and interactive experiences. We adapt formats to each platform and marketing strategy.
We turn social media into a strategic growth channel for your brand.
We create effective strategies to make social media a key pillar for brand growth and value. We produce digital content, branded content, and community management campaigns that engage and drive sales. Our in-house production, design, and copywriting teams guarantee speed, security, and cost-efficiency.
With over 10 years of experience in digital marketing, we manage communities of over 1.5 million followers across various industries.
We combine strategy, creativity, and data analysis to maximize reach and audience engagement.
In 2008, we became Spain’s first YouTube Multichannel Network, and today we have over 1.9 billion views across our channels. We have produced over 2,000 hours of content broadcasted across platforms and social media.
With over 10 years of experience in digital marketing, we craft social media strategies, branded content, and social media management for brands like PortAventura, Haier, and Martini. We manage communities of over 1.5 million followers, creating real impact.
• A strategy aligned with business goals to maximize results.
• Combining creativity and data to optimize performance in every action.
• A solid digital content plan that adapts to trends and opportunities in real-time.
If you’re looking for a social media and digital marketing agency in Barcelona to elevate your brand on Instagram, TikTok, LinkedIn, and more, Zoopa designs strategies that create real impact.
Zoopa has a natural knack for innovation. As experts, we spot opportunities early, exploiting less saturated content channels or verticals that skyrocket our clients’ profitability. We work with platforms like Threads, LinkedIn, X, Strava, Reddit, Pinterest, Trust, and more—channels often overlooked by the industry.
Social media is the digital storefront for any brand, but only companies with a solid social media strategy stand out. We see social media as a unique point of contact to build a real connection with your community and drive business.
From TikTok and Instagram to LinkedIn and YouTube, we work with a data-driven, creative, trend-based approach, blending branded content and social media management to maximize content impact. We also handle reputation and reviews on Google My Business, app stores for Android or iOS, and WhatsApp broadcast channels.
• Greater digital visibility: We boost your presence with digital content and advertising strategies.
• Reputation and trust: A well-managed brand inspires trust and fosters loyalty.
• Real interaction and engagement: We create meaningful content with effective community management strategies.
• Conversion and growth: It’s not just about awareness; it’s about turning social media into a customer acquisition engine.
We create social media marketing strategies and branded content that position brands for growth.
We operate with a unique, extremely agile system that focuses resources where they make the biggest impact. Every brand has its own identity, and its social media strategy should reflect that. At Zoopa, we design personalized plans to position your business within the digital ecosystem.
We use digital platforms for planning, measurement, and teamwork, so brands can focus on making informed strategic decisions, understanding their consumers, and converting insights into business opportunities.
• Research and Diagnosis
Analysis of the project and evaluation of current profiles.
Research on the audience and industry to identify growth opportunities.
• Strategic Definition
Creating an ecosystem of channels aligned with business goals.
Developing digital identity, tone of voice, and branding across social media.
• Branded Content and Content Plan
Identifying conversation areas to engage with the audience beyond the product.
Creating a content calendar based on the 3H model (Hero, Hub, Hygiene).
• Community Management and Social Media Support
Managing the community and conducting real-time social listening.
Creating authentic interactions to strengthen relationships with followers.
• Paid Media and Digital Advertising
Designing, managing, and optimizing social ads campaigns to maximize reach and conversions.
Setting up campaigns with creatives tailored to each platform.
• Special and Creative Actions
Strategies for launches, events, and key dates like Black Friday.
Developing campaigns with influencers, content creators, and branded content.
Tracking trends to seize viral opportunities.
• Results Analysis and Optimization
Daily tracking and customized reports with key metrics.
Evaluating trends and continually improving the digital strategy.
• Social Media & Branded Content Strategy
• Crafting content strategies that amplify brands within the digital ecosystem.
• Social Media Management and Community Management
• Managing profiles, online reputation, and community support.
• Digital Content Creation
• Developing images, videos, and copywriting optimized for each platform.
• Digital Advertising and Social Ads
• Optimized campaigns on Facebook Ads, Instagram Ads, TikTok Ads, and LinkedIn Ads.
• Influencer Marketing and Collaborations
• Strategies with influencers and content creators to boost reach and engagement.
• Analytics and Data-Driven Social Media
• Tracking key metrics and optimizing social media performance.
From strategy to execution, we make sure your digital presence on social media has a real impact.
At Zoopa, we measure success by the real impact we deliver for the brands we work with. Here are some client testimonials:
Juan Martínez | Digital Marketing Manager
“Thanks to Zoopa, we consolidated our social media strategy and increased engagement by 120%. Their creative and data-driven approach was crucial to our growth.”
Marta Gómez | Brand Director
“Zoopa helped us break into new platforms like TikTok and LinkedIn with innovative strategies. In just 6 months, we increased audience interaction and optimized our paid media campaigns.”
Diego Rodríguez | Head of Marketing
“With Zoopa, we went from just posting content to building a strong, engaged community. Their expertise in social media and branded content has allowed us to connect with our audience in a truly authentic way.”
Laura Sánchez | CMO
“We needed an agency that truly understood our business and could help us scale. Zoopa not only created an effective strategy but also uncovered new opportunities on underutilized networks.”
Join the brands that have transformed their digital presence with Zoopa.
Book your free consultation now, and let’s craft the perfect strategy for your brand.
No strings attached, just results.
Personalized for your business.
Proven and effective strategies.
Book your free consultation in just 1 click
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What is social media marketing and why is it crucial for a brand?
It’s a strategy to enhance a company’s presence on social media with the goal of increasing visibility, engagement, and conversion.
What are the advantages of hiring a social media agency?
• Professionalizing and optimizing your digital strategy
• Boosting visibility and positioning in your sector
• Growing your community with quality interactions
• Increasing conversions and sales through social media
• In-house production if the agency has its own production team
How do we measure the success of a social media strategy?
• Reach and visibility of posts
• Engagement: interactions, comments, shares
• Conversion: leads, sales, web traffic generated
• Community growth and audience loyalty
• Increased brand value
Which social media platforms are most effective for different businesses?
• Instagram and TikTok: ideal for visual engagement and younger audiences.
• LinkedIn: networking and B2B lead generation.
• YouTube and Facebook: evergreen content and loyalty strategies.
• Google Business
• Pinterest
Do you offer social media training?
Yes, we offer social media workshops in Barcelona for businesses that want to enhance their digital strategy.
We turn social media into a strategic growth channel for your brand.
We create effective strategies to make social media a key pillar for brand growth and value. We produce digital content, branded content, and community management campaigns that engage and drive sales. Our in-house production, design, and copywriting teams guarantee speed, security, and cost-efficiency.
With over 10 years of experience in digital marketing, we manage communities of over 1.5 million followers across various industries.
We combine strategy, creativity, and data analysis to maximize reach and audience engagement.
In 2008, we became Spain’s first YouTube Multichannel Network, and today we have over 1.9 billion views across our channels. We have produced over 2,000 hours of content broadcasted across platforms and social media.
It’s not just about choosing creators; it’s about building real connections that drive results.
At Zoopa, we develop data-driven influencer marketing strategies to boost your brand, connect with new audiences, and increase sales. Our team of content, social media, and branding specialists designs creative and effective campaigns with the most relevant influencers for your industry.
Additionally, we have Vadebó, our specialized influencer marketing brand for Catalan-speaking audiences. Our dedicated team connects brands with content creators who communicate in Catalan, ensuring authentic and strategic collaborations that drive real audience impact.
It’s not just about choosing creators; it’s about building real connections that drive results.
At Zoopa, we develop data-driven influencer marketing strategies to boost your brand, connect with new audiences, and increase sales. Our team of content, social media, and branding specialists designs creative and effective campaigns with the most relevant influencers for your industry.
Additionally, we have Vadebó, our specialized influencer marketing brand for Catalan-speaking audiences. Our dedicated team connects brands with content creators who communicate in Catalan, ensuring authentic and strategic collaborations that drive real audience impact.
Influencer marketing is not just about paid collaborations. It’s about creating authentic connections that amplify your message and build trust with your audience.
We have been pioneers in connecting brands with influencers since the early days of YouTube, taking digital creators to television, film, and major stages. We don’t just find brand ambassadors; we design influencer marketing strategies that generate impact and conversion.
• Strategy aligned with your business objectives to ensure visibility and results.
• Creativity driven by data, selecting the influencers with the best affinity for your brand.
• A content plan that adapts to trends and opportunities in real-time.
If you’re looking for an influencer marketing agency in Barcelona to boost your brand on Instagram, TikTok, YouTube, and more, at Zoopa, we design strategies that go beyond just visibility.
“I have 16 years of experience in the industry, and Zoopa is the best agency I’ve ever worked with.”
⭐️⭐️⭐️⭐️⭐️ 5/5 rating on Google Mybiz
📢 Carolina García – Review on Google Mybiz
Influencer marketing is not just about numbers. It’s about credibility, engagement, and storytelling.
From TikTok and Instagram to YouTube and traditional media, we design strategies that combine branded content, community management, and digital amplification to maximize conversion in every campaign.
• Strategic selection of influencers: We find creators who truly represent your brand’s values.
• Authenticity in campaigns: We don’t just promote products; we create stories that connect with the audience.
• Multichannel strategy: We amplify each collaboration on social media, digital advertising, and media platforms.
• Focus on conversion and results: We don’t stop at vanity metrics; we design strategies that deliver measurable outcomes.
• Pioneers in the industry: We’ve been connecting influencers with brands, TV, film, and theater for over a decade, innovating in digital strategies.
• Data-driven and creative strategies: We analyze metrics, trends, and audiences to design impactful and effective campaigns.
• Strategic selection of creators: We don’t choose influencers at random. We evaluate their audience, values, and credibility to ensure authenticity and affinity with the brand.
• 360º influencer marketing: From social media campaigns to amplification with digital advertising and branded content, we build integrated strategies.
• Optimization and measurement of results: Every campaign is monitored with strategic KPIs to ensure engagement, conversion, and ROI, constantly optimizing performance.
Every brand has a unique message. Our mission is to find the voices that best represent it and amplify it.
• Brand and Audience Analysis
We identify your positioning and the type of content that connects with your audience.
We study trends and strategic conversation territories.
• Strategic Selection of Influencers
We evaluate profiles with aligned values and audiences connected to your business.
We filter micro, macro, and mega influencers according to your reach and conversion goals.
• Content Strategy Design
We create an engaging and relevant publication plan.
We integrate the campaign into social media, organic content, and advertising formats.
• Campaign Management and Execution
We coordinate the process from start to finish: briefing, negotiation, and deliverables.
We ensure authenticity in every post to generate real engagement.
• Amplification and Paid Media
We multiply the impact of collaborations with digital advertising strategies and social media amplification.
• Measurement of Results and Optimization
We track key metrics like reach, engagement, and conversion in real-time.
We adjust the strategy based on performance and optimize future campaigns.
• Influencer Strategy and Branded Content
• Creating campaigns with authentic and relevant content.
• Creator Relationship Management
• Connecting with the right influencers for each niche and sector.
• Content Production with Influencers
• Developing videos, photos, and storytelling for brand campaigns.
• Digital Advertising and Social Ads
• Strategies to amplify content on digital platforms.
• Special Actions and Sponsorships
• Integrations with events, launches, and strategic collaborations.
• Measurement and Data-Driven Influencer Marketing
• Detailed analysis of the impact of each collaboration to optimize strategy.
• Experts in digital marketing and branded content
• Years of experience creating impactful campaigns
• Creative production to enhance your collaborations
• Detailed analysis and reporting to optimize results
• Direct, ongoing relationships with celebrities, creators, and influencers
• The only influencer agency that is a YouTube Multichannel Network
• Economies of scale: Over 300 influencer contracts per year for more than ten years
Our influencer marketing services include: • Influencer search and selection
• ROI prediction and calculation
• Expert contract negotiation and optimized agreements
• Influencer community evaluation and status analysis
• Affinity, relevance, and conversion potential studies of influencer profiles
• Design and execution of 360° campaigns
• Optimized content production for social media
• Impact measurement and analysis (ROI, ROAS)
• Personalized strategy based on your sector and objectives
What they say about us
“I have 16 years of experience in the industry, and Zoopa is the best agency I’ve ever worked with.”
⭐️⭐️⭐️⭐️⭐️ 5/5 rating on Google Mybiz
📢 Carolina García – Review on Google Mybiz
If you want to know more about influencer marketing and how Zoopa can help you, here are answers to some key questions:
What is influencer marketing?
Influencer marketing is a digital strategy where brands collaborate with content creators with established audiences to promote their products or services. Through social media, blogs, and videos, influencers help build trust and amplify a brand’s reach.
Why invest in influencer marketing?
Here are eight key reasons why your company should consider this strategy:
What sets influencer marketing apart in Spain?
In Spain, the relationship between consumers and influencers is closer than in other markets. The Spanish audience values authenticity and prefers recommendations from influencers with a more natural and less commercial tone. Furthermore, the most effective platforms vary: Instagram and TikTok lead, followed by YouTube and Twitch in specific sectors like technology and gaming.
Spain has 1.56 million active influencers, representing 15% of all influencers in Europe. Madrid is the city with the most content creators (37% of the total), followed by Barcelona, Seville, and Valencia.
How does Zoopa approach different markets with influencer marketing?
At Zoopa, we create strategies tailored to each market. For example, in collaborations like PortAventura, we’ve managed influencer strategies in five different markets, each with its optimal approach. It’s not the same to impact Spain as it is Italy, France, the UK, or Germany: each country has its preferred platforms, types of influencers, and formats.
Additionally, we work with more than 80 content creators under contract and help them optimize their YouTube monetization. We also develop exclusive projects with them, such as books, shows, events, and audiovisual productions, making us a trusted strategic partner for content creators.
Additional questions about the influencer market in Spain:
Our strategic approach to influencer marketing has allowed us to collaborate with brands that want more than just visibility; they want real impact. Here are some of their experiences:
Carlos Méndez | Marketing Director
“Working with Zoopa has changed our approach to influencer marketing. Their team understands trends, selects the right creators, and designs campaigns that really generate engagement and conversion.”
Andrea López | Communications Manager
“We didn’t just want to hire influencers, but to build a solid and authentic strategy. Zoopa helped us find the right profiles and design a campaign that not only amplified our message but also generated tangible results.”
David Torres | Head of Digital Content
“We’ve been working with influencers for years, but the difference with Zoopa has been huge. Their data-driven methodology and storytelling have elevated the quality and impact of our campaigns.”
Elena Ramírez | Brand Manager
“The campaign we developed with Zoopa exceeded our expectations. Their ability to manage influencer relationships, coordinate content, and optimize each post allowed us to reach an audience much larger than anticipated.”
It’s not just about influencers; it’s about strategies that work. Discover how we can help your brand generate real impact.
It’s not just about finding influencers; it’s about creating authentic connections with your audience. At Zoopa, we analyze trends, metrics, and profiles to ensure your message reaches the right people with the right impact.
Ready to boost your brand with the power of influencers?
Book a free consultation now and let’s start working on your next big campaign.
Let’s talk now!
If your brand could speak, what story would it tell?
We build brands with identity, coherence, and strong visual presence.
Make your brand speak for itself.
Brand Building, Visual Identity, and Graphic Design for Businesses
At Zoopa, we understand that a brand is much more than just a logo—it is its identity, story, and visual impact. We design branding strategies that create connections, reinforce values, and enhance differentiation in the market.
You are not just looking for design; you are looking for a powerful identity.
Branding is not just aesthetics—it is the visual and conceptual translation of a brand’s essence. At Zoopa, we do not just create images; we build visual stories that last and drive recognition.
Our team combines strategy, creativity, and design to transform brands into industry leaders. From developing a visual identity to creating impactful graphic experiences, we ensure that every brand has a distinct and powerful presence.
Branding is the sum of all elements that shape a brand’s perception. A well-executed and cohesive design can make the difference between a generic brand and an iconic one.
From visual identity and packaging to spatial design and merchandising, we take a comprehensive approach to building memorable brands.
Every brand has a unique story and personality. Our job is to shape it visually and ensure its impact in the market.
Each step is crucial in building strong and recognizable brands that authentically connect with their audience.
Branding is the set of visual and conceptual elements that define a brand’s identity, allowing it to stand out and establish a lasting presence in consumers’ minds.
Through a process that combines strategy, design, and creativity, defining colors, typography, logos, and all the graphic elements that will represent the brand.
A Brand Book should contain the visual and conceptual guidelines of a brand, including:
Well-executed branding generates recognition, trust, and loyalty among consumers, helping the brand stand out in its industry and communicate clear, coherent values.
The timeframe varies by project, but a strategic branding process typically takes between 4 to 8 weeks, depending on the brand’s complexity and specific needs.
We focus on strategic positioning, effective visual implementation, and competitive differentiation, ensuring each brand has a unique and relevant design for its target audience.
At Zoopa, we work with all types of brands:
We tailor every strategy to each business’s unique needs and objectives.
It is time to build a powerful, cohesive, and memorable visual identity. Whether you need a logo design or a complete visual system, Zoopa helps you create a brand with real impact.
Book your free consultation and discover how we can transform your brand.
BOOK NOW
If your brand could speak, what story would it tell?
We build brands with identity, coherence, and strong visual presence.
Make your brand speak for itself.
