Launch of the new Range Rover Evoque.
Repositioning the Brand and achieving presale goals.
A historical challenge for an iconic brand in the territory of travel and adventure needs to reinvent itself in the world of fashion, design, and rejuvenate its brand.
The success in the product (a spectacular design and a performance typical of Range Rover) together with the creative strategy that we developed, exquisite production, and the strategy that we created together with top celebrities resulted in a total success in sales, leads, and consumer valuation. In just 18 months the Range Rover Evoque became the brand’s spearhead product.