Hot Wheels

Client

Hot Wheels (Mattel)

Services

Strategy

Creativity

Production

Branded Content

Media

Project

Strategy, creativity, production, social media community management and branded content on TV.

Goals

Conversion, engagement, community growth.

We are Unstoppable Hot Wheels

For two years we have created and produced an annual branded content initiative that supports the Hot Wheels community and campaign in Spain. This incorporates two events and an “always on” digital campaign.

We are Unstoppable Hot Wheels

For two years we have created and produced an annual branded content initiative that supports the Hot Wheels community and campaign in Spain. This incorporates two events and an “always on” digital campaign.

A challenging program

The Hot Wheels Challenge presents a dynamic contest in which thousands of families participate with various recruitment events, weekly content (some shot in Woodward, USA), digital activations and a final branded content series broadcast on TV and published on Youtube.

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