Hot Wheels (Mattel)
Strategy
Creativity
Production
Branded Content
Media
Strategy, creativity, production, social media community management and branded content on TV.
Conversion, engagement, community growth.
For two years we have created and produced an annual branded content initiative that supports the Hot Wheels community and campaign in Spain. This incorporates two events and an “always on” digital campaign.
For two years we have created and produced an annual branded content initiative that supports the Hot Wheels community and campaign in Spain. This incorporates two events and an “always on” digital campaign.
The Hot Wheels Challenge presents a dynamic contest in which thousands of families participate with various recruitment events, weekly content (some shot in Woodward, USA), digital activations and a final branded content series broadcast on TV and published on Youtube.
