Social Media

We make your brand stand out

Strategy, Branded Content, and Digital Growth

We don’t just manage networks: we transform social media into a tool for conversion and loyalty.
With over 10 years of experience in digital marketing, we design social media marketing strategies, branded content, and social media management for brands such as PortAventura, Haier, and Martini, managing communities of over 1.5 million followers and generating real impact.

How do we achieve this?
  • Strategy aligned with business objectives to maximize results.
  • Creativity and data combined to optimize the performance of each action.
  • A solid digital content plan that adapts to trends and opportunities in real time.
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More than just posting, building connections

We see social media as a unique point of contact to express your connection with the community and generate business traction.

From TikTok and Instagram to LinkedIn and YouTube, we work with a data-driven, creative, and trend-based approach, combining branded content and social media management to maximize the impact of each piece of content.

We also work on reputation and reviews on Google Mybiz, Android and iOS app stores, and WhatsApp distribution channels.

Greater digital visibility

We increase your presence with digital content strategies and digital advertising.

Reputation and trust

A well-managed brand inspires trust and builds audience loyalty.

Interaction and engagement

We create relevant content with effective community management strategies.

Conversion and growth

It's not just about visibility, but about transforming social media into a channel for attracting customers.

How do we develop your social media strategy?

 
Research and Diagnosis
  • Project analysis and evaluation of current profiles.
  • Research on the audience and sector to identify growth opportunities.
Strategic Definition
  • Creation of a channel ecosystem aligned with business objectives.
  • Development of digital identity, tone of voice, and branding on social media.
Branded Content and Content Plan
  • Identification of conversation territories to connect with the audience beyond the product.
  • Creation of a content calendar based on the 3H model (Hero, Hub, Hygiene).
Community Management y Atención en Redes
  • Real-time community management and social listening.
  • Creation of authentic interactions to strengthen relationships with followers.
Paid Media and Digital Advertising
  • Design, management, and optimization of social ad campaigns to maximize reach and conversion.
  • Setup of campaigns with creative content designed for each platform.
Special and Creative Actions
  • Strategies for launches, events, and key dates such as Black Friday.
  • Development of campaigns with influencers, content creators, and branded content.
  • Monitoring of trends to take advantage of viral opportunities.
Results Analysis and Optimization
  • Daily monitoring and customized reports with key metrics.
  • Trend assessment and continuous improvements in digital strategy.

Digital and Social Media Strategy: Our Methodology

We work with our own system, which is extremely agile and focuses resources where they really make an impact.

Every brand has a unique identity, and its social media strategy should reflect that. At Zoopa, we design customized plans to position your business in the digital ecosystem.

We have digital platforms for planning, measuring, and teamwork on social media profiles so that brands can focus on making informed strategic decisions, getting to know their consumers, and bringing the insights we detect for them to their business.

Our Areas of Expertise

Social Media & Branded Content Strategy

Designing content strategies to strengthen brands in the digital ecosystem.

Social Media Management and Community Management

Profile management, online reputation, and community support.

Digital Content Creation

Development of images, videos, and copywriting optimized for each platform.

Digital Advertising and Social Ads

Optimized campaigns on Facebook Ads, Instagram Ads, TikTok Ads, and LinkedIn Ads.

Influencer Marketing and Collaborations

Analysis and Data-Driven Social Media

Monitoring key metrics and optimizing results on social media.

Why trust us?

Effective strategy

Social media with clear objectives: attract, retain, and convert.

 

Clear hearing

We analyze what your audience is looking for and what motivates them.

 

Optimized content

We adapt your content to each platform for maximum impact.

 

Real flexibility

We don’t just schedule: we react in real time.

 

Data-driven decisions

We optimize with live metrics for better results.

What others say about us

“Thanks to Zoopa, we were able to consolidate our social media strategy and increase engagement by 120%. Their focus on creative and data-driven content has been key to our growth.”
Juan Martínez
Digital Marketing Manager
“Zoopa helped us position ourselves on new channels such as TikTok and LinkedIn with innovative strategies. In just six months, we multiplied our interaction with our audience and optimized our paid media campaigns.”
Marta Gómez
Brand Director
“With Zoopa, we went from simply publishing content to building a strong and engaged community. Their expertise in social media and branded content has allowed us to connect with our audience in an authentic way.”
Diego Rodríguez
Head of Marketing

Frequently Asked Questions

What is branding and why is it essential for a brand?

Branding is the set of visual and conceptual elements that define a brand’s identity, allowing it to differentiate itself and position itself in the consumer’s mind.

What are the benefits of having a strong visual identity?
  • Differentiation in a competitive market
  • Greater recognition and customer loyalty
  • Consistency across all points of contact with the audience
  • Clear and memorable positioning.
How do you build an effective visual identity?

Through a process that combines strategy, design, and creativity to define colors, fonts, logos, and all the graphic elements that will represent the brand.

What is the difference between branding and visual identity?

Branding is the overall strategy that defines how a brand is perceived, while visual identity is the graphic expression of that strategy (logos, colors, fonts, packaging, etc.).

What elements should a Brand Book include?

A Brand Book should contain the visual and conceptual guidelines for the brand, including:

  • Brand tone and voice guide.
  • Logo and its variations.
  • Corporate color palette.
  • Typography and font usage.
  • Visual applications in different formats.
How does branding influence brand perception?

Well-executed branding generates recognition, trust, and loyalty among consumers, differentiating the brand in its sector and conveying clear and consistent values.

What type of content works best on social media?

Visual content (videos, images) that is educational, entertaining, and authentic tends to generate greater interaction. It is also essential to adapt it to each platform and target audience.

How long does it take to develop a complete branding strategy?

The time varies depending on the project, but on average, strategic branding can take between 4 and 8 weeks, depending on the complexity of the brand and its specific needs.

What sets Zoopa apart in branding and design?

We focus on strategic positioning, effective visual implementation, and competitive differentiation, ensuring that each brand has a unique design that is relevant to its target audience.

Does Zoopa only work with established brands or also with new companies?

At Zoopa, we work with all kinds of brands, from startups looking to define their identity from scratch to established companies that need a redesign or evolution of their branding. We tailor each strategy to the needs and objectives of each business.

Let's design the perfect strategy for your brand together.

No commitment, just results. Customized for your business. Proven and effective strategies.