You’re not just looking for influencers. You’re looking for impact.
Influencer marketing is not just about paid collaborations. It’s about creating authentic connections that amplify your message and build trust with your audience.
We have been pioneers in connecting brands with influencers since the early days of YouTube, taking digital creators to television, film, and major stages. We don’t just find brand ambassadors; we design influencer marketing strategies that generate impact and conversion.
How do we achieve this?
• Strategy aligned with your business objectives to ensure visibility and results.
• Creativity driven by data, selecting the influencers with the best affinity for your brand.
• A content plan that adapts to trends and opportunities in real-time.
If you’re looking for an influencer marketing agency in Barcelona to boost your brand on Instagram, TikTok, YouTube, and more, at Zoopa, we design strategies that go beyond just visibility.
“I have 16 years of experience in the industry, and Zoopa is the best agency I’ve ever worked with.”
⭐️⭐️⭐️⭐️⭐️ 5/5 rating on Google Mybiz
📢 Carolina García – Review on Google Mybiz
Influencer Marketing: More Than Reach, Real Connection
Influencer marketing is not just about numbers. It’s about credibility, engagement, and storytelling.
From TikTok and Instagram to YouTube and traditional media, we design strategies that combine branded content, community management, and digital amplification to maximize conversion in every campaign.
Why choose our influencer marketing agency?
• Strategic selection of influencers: We find creators who truly represent your brand’s values.
• Authenticity in campaigns: We don’t just promote products; we create stories that connect with the audience.
• Multichannel strategy: We amplify each collaboration on social media, digital advertising, and media platforms.
• Focus on conversion and results: We don’t stop at vanity metrics; we design strategies that deliver measurable outcomes.
We stand out by
• Pioneers in the industry: We’ve been connecting influencers with brands, TV, film, and theater for over a decade, innovating in digital strategies.
• Data-driven and creative strategies: We analyze metrics, trends, and audiences to design impactful and effective campaigns.
• Strategic selection of creators: We don’t choose influencers at random. We evaluate their audience, values, and credibility to ensure authenticity and affinity with the brand.
• 360º influencer marketing: From social media campaigns to amplification with digital advertising and branded content, we build integrated strategies.
• Optimization and measurement of results: Every campaign is monitored with strategic KPIs to ensure engagement, conversion, and ROI, constantly optimizing performance.
Influencer Strategy: Our Methodology
Every brand has a unique message. Our mission is to find the voices that best represent it and amplify it.
How do we work on an influencer campaign?
• Brand and Audience Analysis
We identify your positioning and the type of content that connects with your audience.
We study trends and strategic conversation territories.
• Strategic Selection of Influencers
We evaluate profiles with aligned values and audiences connected to your business.
We filter micro, macro, and mega influencers according to your reach and conversion goals.
• Content Strategy Design
We create an engaging and relevant publication plan.
We integrate the campaign into social media, organic content, and advertising formats.
• Campaign Management and Execution
We coordinate the process from start to finish: briefing, negotiation, and deliverables.
We ensure authenticity in every post to generate real engagement.
• Amplification and Paid Media
We multiply the impact of collaborations with digital advertising strategies and social media amplification.
• Measurement of Results and Optimization
We track key metrics like reach, engagement, and conversion in real-time.
We adjust the strategy based on performance and optimize future campaigns.
Areas of Expertise in Influencer Marketing
• Influencer Strategy and Branded Content
• Creating campaigns with authentic and relevant content.
• Creator Relationship Management
• Connecting with the right influencers for each niche and sector.
• Content Production with Influencers
• Developing videos, photos, and storytelling for brand campaigns.
• Digital Advertising and Social Ads
• Strategies to amplify content on digital platforms.
• Special Actions and Sponsorships
• Integrations with events, launches, and strategic collaborations.
• Measurement and Data-Driven Influencer Marketing
• Detailed analysis of the impact of each collaboration to optimize strategy.
Why choose Zoopa for your influencer strategy?
• Experts in digital marketing and branded content
• Years of experience creating impactful campaigns
• Creative production to enhance your collaborations
• Detailed analysis and reporting to optimize results
• Direct, ongoing relationships with celebrities, creators, and influencers
• The only influencer agency that is a YouTube Multichannel Network
• Economies of scale: Over 300 influencer contracts per year for more than ten years
Our influencer marketing services include: • Influencer search and selection
• ROI prediction and calculation
• Expert contract negotiation and optimized agreements
• Influencer community evaluation and status analysis
• Affinity, relevance, and conversion potential studies of influencer profiles
• Design and execution of 360° campaigns
• Optimized content production for social media
• Impact measurement and analysis (ROI, ROAS)
• Personalized strategy based on your sector and objectives
What they say about us
“I have 16 years of experience in the industry, and Zoopa is the best agency I’ve ever worked with.”
⭐️⭐️⭐️⭐️⭐️ 5/5 rating on Google Mybiz
📢 Carolina García – Review on Google Mybiz
Frequently Asked Questions about Influencer Marketing
If you want to know more about influencer marketing and how Zoopa can help you, here are answers to some key questions:
What is influencer marketing?
Influencer marketing is a digital strategy where brands collaborate with content creators with established audiences to promote their products or services. Through social media, blogs, and videos, influencers help build trust and amplify a brand’s reach.
Why invest in influencer marketing?
Here are eight key reasons why your company should consider this strategy:
- Consumers trust influencers
Consumers trust real people’s recommendations more than traditional advertising. Studies show that 92% of consumers trust influencers more than brand ads.
In Spain, 63% of users follow at least one influencer on social media, and 44% have bought a product recommended by one. This trend is a huge opportunity for brands to connect authentically with their audience. - Generates sales, leads, and conversions
When an influencer mentions your brand on their social media, your business has the opportunity to attract new customers and improve conversion. More than 50% of companies that incorporate influencer marketing in their digital strategy generate higher-quality leads. - Reduces conversion time
Influencer marketing speeds up the buying process, helping consumers decide twice as fast as with other digital methods like organic search. Your brand can reach its ideal customers faster! - Offers impressive ROI
Brands get an average return of €6.00 for every €1.00 invested in influencer marketing. In Spain, the fashion, beauty, and technology sectors benefit the most, with some brands achieving up to 800% ROI. - Increases brand recognition
88% of marketers consider branding to be the main reason for investing in influencers. At Zoopa, we know that a good storytelling with the right influencer can make your brand trend on social media. - Improves your business’s credibility
Influencers don’t just promote products; they validate your brand. Their followers see them as experts in their niche, and their endorsement can increase the perceived trust and prestige of your business. - Benefits your website’s SEO
Influencers can generate quality backlinks to your website, improving its ranking on Google. The more mentions and links you get from high-authority sites, the greater your organic visibility. - Increases customer retention
A recent study revealed that companies incorporating influencer marketing in their strategy have increased their customer retention rate by 40%. Long-term collaborations with influencers can help strengthen audience loyalty.
What sets influencer marketing apart in Spain?
In Spain, the relationship between consumers and influencers is closer than in other markets. The Spanish audience values authenticity and prefers recommendations from influencers with a more natural and less commercial tone. Furthermore, the most effective platforms vary: Instagram and TikTok lead, followed by YouTube and Twitch in specific sectors like technology and gaming.
Spain has 1.56 million active influencers, representing 15% of all influencers in Europe. Madrid is the city with the most content creators (37% of the total), followed by Barcelona, Seville, and Valencia.
How does Zoopa approach different markets with influencer marketing?
At Zoopa, we create strategies tailored to each market. For example, in collaborations like PortAventura, we’ve managed influencer strategies in five different markets, each with its optimal approach. It’s not the same to impact Spain as it is Italy, France, the UK, or Germany: each country has its preferred platforms, types of influencers, and formats.
Additionally, we work with more than 80 content creators under contract and help them optimize their YouTube monetization. We also develop exclusive projects with them, such as books, shows, events, and audiovisual productions, making us a trusted strategic partner for content creators.
Additional questions about the influencer market in Spain:
- What’s the most relevant platform for influencers in Spain?
Instagram is the dominant platform with 59% of active influencers in Spain, followed by TikTok with 38% and YouTube with 3%. - How is the distribution of influencers in Spain?
Madrid accounts for 37% of the influencers in the country, followed by Barcelona (25%), Seville (12%), and Valencia (9%). - What type of influencers dominate each platform?
TikTok influencers are mostly from Generation Z, while Instagram influencers are mainly Millennials, and YouTube influencers vary in age with a greater male presence. - How many influencers are there in Spain relative to the population?
In Spain, 3.33% of the population are influencers on Instagram, one of the highest rates in Europe. In countries like France or Germany, this percentage is less than 1%. - What sectors invest the most in influencer marketing in Spain?
The sectors that collaborate most with influencers in Spain are fashion, food, and travel, representing more than 50% of the branded content published.
What they say about us
Our strategic approach to influencer marketing has allowed us to collaborate with brands that want more than just visibility; they want real impact. Here are some of their experiences:
Carlos Méndez | Marketing Director
“Working with Zoopa has changed our approach to influencer marketing. Their team understands trends, selects the right creators, and designs campaigns that really generate engagement and conversion.”
Andrea López | Communications Manager
“We didn’t just want to hire influencers, but to build a solid and authentic strategy. Zoopa helped us find the right profiles and design a campaign that not only amplified our message but also generated tangible results.”
David Torres | Head of Digital Content
“We’ve been working with influencers for years, but the difference with Zoopa has been huge. Their data-driven methodology and storytelling have elevated the quality and impact of our campaigns.”
Elena Ramírez | Brand Manager
“The campaign we developed with Zoopa exceeded our expectations. Their ability to manage influencer relationships, coordinate content, and optimize each post allowed us to reach an audience much larger than anticipated.”
It’s not just about influencers; it’s about strategies that work. Discover how we can help your brand generate real impact.
Your brand, in the voices that matter
It’s not just about finding influencers; it’s about creating authentic connections with your audience. At Zoopa, we analyze trends, metrics, and profiles to ensure your message reaches the right people with the right impact.
Ready to boost your brand with the power of influencers?
Book a free consultation now and let’s start working on your next big campaign.
Let’s talk now!