The Future is Now: AI, Innovation, and the New Digital Paradigm

The Futures is Now 2025 is already here, and innovation is not an option, but a necessity. With the emergence of artificial intelligence, hyper-personalization, and the fusion of the physical and digital worlds, companies are facing a new paradigm that is transforming the way they interact with consumers and operate in the market.   Key […]

Exploring Extended Reality (XR) and Immersive Content Creation

Exploring Extended Reality (XR) and Immersive Content Creation The evolution of immersive technologies is revolutionizing the way we experience digital content. Extended Reality (XR) is no longer a futuristic vision but a key tool in various industries, transforming storytelling, entertainment, education, and human interaction. This technology not only amplifies user immersion but also redefines the […]

Strategies for Brands to Leverage AI at Every Funnel Stage

Strategies for brands to leverage AI at every stage of the funnel AI dominates the funnel. Is your brand part of the conversation? By 2025, more than 40% of all product discovery processes will begin in AI tools such as ChatGPT, Gemini, or Claude. These interactions go far beyond traditional keyword searches. Consumers now ask […]

AI Search vs. Traditional Search

AI Search vs. Traditional Search: A New Era of Search for Marketers The way people search is evolving fast. Not long ago, a user journey began with a Google search and a list of blue links. Today, millions are asking AI tools like ChatGPT, Claude, and Perplexity for answers instead. This shift from traditional search […]

Geo Optimization

GEO Optimization Real results after optimizing brand visibility on AIs with GEOradar: 3 cases, 1 methodology, measurable impact. In recent months conversations on AIs have massively replaced traditional Google searches. The old SEO is no longer enough. Today we don’t compete to appear in a list of links: we compete to be THE recommendation that […]

THE SOCIAL MEDIA ALGORITHM IN 2025

Imagen fuente utilizada en el proyecto de Zoopa para representar creatividad y originalidad.

How many followers did you gain in 2024? Have you ever managed to reach all your followers by posting on Instagram, TikTok, Pinterest, or LinkedIn? The reality is that we already know you have never reached all your followers on these platforms because, quite simply, YOU CAN’T. Right now, algorithms rule these networks: you cannot […]

ZoopaLand: A universe in Roblox

El cambio es importante, la cultura underground ésta tomando las posiciones de máximo poder del mundo fashion. Hay que saber cual es el resultado.